How to keep people engaged in community health improvement efforts

Have you ever struggled to keep people engaged in a community health improvement effort (or any effort, for that matter)?

I work with a lot of community coalitions and collaboratives, and most of them are volunteer-based, which makes this question of how to maintain engagement especially important. But even those that compensate their members for their involvement need to consider the question of how to keep people involved and inspired and motivated to participate and act in meaningful ways.

In my line of work, with public health focused coalitions, people are generally at the table because they care - they care about the health of the community and they want to help make it better. But there are so many services and supports to coordinate and so many partners to collaborate with; it’s hard to know where to start; and there is simply not enough time in the day, especially since most coalition members have their actual day jobs to do.

Whether you are recruiting members or trying to hold onto the ones you already have, what’s the secret to keeping folks engaged?

This week, I came across an interview with Arthur C. Brooks (a Harvard professor who studies, teaches, and writes about happiness) about “the secrets to happiness at work,” and I think it’s spot on and extremely relevant to this question of how we keep coalition members engaged in the work of the coalition.

Here’s what he says on this topic: “The two parts of work that really matter [for happiness at work] are not title, not money, not admiration, not power, [but] earned success and serving other people.”

Here’s how he describes these two concepts among workers: “They feel like they’re earning their success, which is to say that they’re creating value with their lives and with their work lives, that their accomplishments are moving the needle and they’re being recognized for those accomplishments. And number two, they feel like they’re serving people so that they’re needed.”

Do these two concepts resonate with you?

They did for me - when I think of the jobs I’ve been least satisfied with and the ones I’ve loved the most (including what I do now!), earned success and serving other people do seem like distinguishing factors.

In this interview, Brooks goes on to say, “The number one thing that you can do for recruitment, for retention, the ultimate rewards that go far beyond money are making sure that you have a system where people are earning their success through their merit and personal accomplishment. They know it, they see it, and so do their friends. And they actually feel like they’re serving other people and they can see the faces of the people for whom they’re creating value.”

And this, I think, is what community coalitions and collaboratives (and public health organizations and agencies more broadly) should be thinking about. How can we give people clear roles and responsibilities, where accomplishments they are striving for are clearly defined and celebrated once achieved? How can we make meaningful connections between the members/employees of our coalitions/organizations and the community members we serve, so the value we’re creating can be truly seen and felt?

These are the questions I leave you with today- I would love to hear your thoughts!

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