Find your low-lift solutions

Growing up, were you, like me, always told to work hard?

It’s advice I’ve come to question over the years.

Don’t get me wrong, I still have deep respect for a strong work ethic. I just wonder if we’ve gotten overly obsessed with the idea of working hard instead of working strategically, smartly, efficiently. Which sometimes means the work is actually…easier. Faster. More fun.

Growing up, were you, like me, always told to work hard?

It’s advice I’ve come to question over the years.

Don’t get me wrong, I still have deep respect for a strong work ethic. I just wonder if we’ve gotten overly obsessed with the idea of working hard instead of working strategically, smartly, efficiently. Which sometimes means the work is actually…easier. Faster. More fun.

Let me give you an example, courtesy of our school PTA.

Last week, as I was running into my daughter’s school to drop off her picture day order form (which I forgot to put in her backpack that morning, oops!), I saw a flyer for movie night at the school that very night. I had totally forgotten about it, but once reminded, quickly scanned the QR code and got tickets.

The PTA holds these on a few weeknights during the school year, and we’ve been trying to go whenever we can. When you buy tickets, you get to vote for one of the three options (my daughters LOVE this opportunity to chime in with their preference), and the one with the most votes gets screened. Tickets are $2 to see the movie, $7 if you also want a slice of pizza, snacks, and drink. Proceeds go to support the school. They screen the movie on the projector or wall in the school gym or cafeteria and everyone brings blankets/fold up chairs/pillows to throw on the floor.

The kids love the chance to see their friends, see a movie, and eat pizza. As parents, we love the chance to see other parents, observe the dynamics our kids have with their friends, and just have an easy, close-to-home, fun family activity. For the PTA, these events help raise funds but require relatively little effort or cost - the school is there, the gym/cafeteria/parking lot are empty in the evening, there’s already a projector and sound system ready to go.

Win-win-win.

And no one - not the kids, not the families, not the PTA - has to work hard.

I think these kinds of low-lift solutions are magical.

The reality is that the best way to get more participation is to make things easier for everyone involved. This isn’t always possible - but when it is…pure magic.

Community members are more likely to show up if it’s easy for them. Coalition members or local organizations are more likely to keep organizing or running an activity or program if it doesn’t require too much of them and the impact feels more than worth the little bit of effort required.

So take a look around - are there low-lift opportunities for community connection or action that your coalition can put into place? Drop me a note and share your low-lift examples, whether you’ve already done them/experienced them or are planning them for the future!

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Collaboration with Community Members Katherine Lynch Collaboration with Community Members Katherine Lynch

Counted Out - are the keys to transforming math education the keys to transforming community health?

Are you a math person?

This Pi day, the giving circle I’m a part of hosted a screening of the documentary Counted Out, which explores how, “in the 21st century, fueled by technology, data, and algorithms, math determines who has the power to shape our world.”

Are you a math person?

This Pi day, the giving circle I’m a part of hosted a screening of the documentary Counted Out, which explores how, “in the 21st century, fueled by technology, data, and algorithms, math determines who has the power to shape our world.”

In the small group discussions following the screening, the facilitators began by asking everyone to share whether they consider themselves a math person or not, and let me tell you, it turned into something akin to a therapy session real quick. Lots of baggage out there around math.

As our facilitator pointed out, toddlers LOVE counting and categorizing everything. When does that change? When does that natural love for math get turned into fear? And what can we do about it?

To answer those questions, the film features “scenes of math transformation in action,” and I was struck by how similar these are to scenes of community health transformation in action.

Not in terms of the subject matter or who specifically is at the table, but in terms of the core lessons around how to better communicate, connect, and build capacity.

Here are some key ideas from Counted Out and the parallels I see in the work of community health coalitions:

Use their words and experiences to shape your message.

Counted Out asks viewers to consider, how do we use the language young people own so they can better access the language of math? One teacher described the importance of giving students the opportunity to express their experiences in life in their own words. Then, the teacher noted, it’s easier for them as a teacher to find a way to express a math concept in a way that uses the student’s words and helps them connect to it.

→ Here at PoP Health, we talk often about the difference between hearing and truly listening to what community members have to say. It can drive and shape our work in a myriad of ways, and the more we use their words and experiences in shaping and communicating our messages, the more our messages will resonate with them.

Make sure your examples improve understanding of real-world phenomena.

One of the interviewees in Counted Out shares a great example of a terrible math problem - one that’s intended to be a real-life application, but ends up just the opposite. “Chris drinks his milkshake at a constant rate. If he drinks one ounce per second…” a problem might begin. In the documentary, the interviewee notes that no one drinks a milkshake at a constant rate in real life! He argues that an example problem should improve students’ understanding of real life phenomena, not make it worse.

→ I think this is a great philosophy for the kinds of examples we share with community members too. If we’re oversimplifying in ways that worsen their understanding of the real life workings of the intersecting systems that impact their health, then we’re doing them a disservice. This is why I believe so deeply in orienting community towards root causes and systems.

Lighten up.

Perhaps my favorite quote from the documentary was a teenager saying “Math could just use some coffee. Lighten up.”

→ Just as the way math is taught is often too dry, so is the way we talk about community health! Bring in the humor, use silly gifs and visuals, tell a personal story, lighten up. Transport your audience.

Players, not spectators.

In Counted Out, there is talk of shifting to a mindset of students as players in the game of math education, not spectators.

→ This is the ultimate goal in community health transformation too - putting community members in the driver’s seat.

***

So, what do you think? Do these ideas ring true to you, whether with respect to math education or community health? How were you taught math? What worked and what didn’t? Drop me a line and let me know!

And to learn more about how to apply these and other lessons in the realm of community health, join me for a FREE webinar on April 2nd at noon - on action planning for community coalitions. Plus, exclusively for webinar attendees, you'll be able to book a free 30 minute assessment call with me to assess where your coalition is and what’s the right next step. If you haven't yet, be sure to register for the webinar at pophealthllc.com/webinar so you get the Zoom link.

I hope to see you there.

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Jane Fonda on how "community means power"

As agencies, nonprofits, families, and individuals make contingency plans upon contingency plans in face of all the uncertainty of this moment, I wanted to share some words - courtesy of Jane Fonda - of both hope and action (which were PoP Health’s wish + invitation for 2025…which, two months in, feels like it has already lasted about two years).

As agencies, nonprofits, families, and individuals make contingency plans upon contingency plans in face of all the uncertainty of this moment, I wanted to share some words - courtesy of Jane Fonda - of both hope and action (which were PoP Health’s wish + invitation for 2025…which, two months in, feels like it has already lasted about two years).

I’m not really up on pop culture or Hollywood, but I’ve been deeply impressed with Jane Fonda ever since I heard a podcast interview with her a couple years ago - what a life, what energy, and what commitment. In an industry where it is especially easy to ignore, pay lip service to, or throw a few pennies at societal problems, she’s been on the ground trying to fight for change.

So, I didn’t hesitate to click on the video of her speech at the SAG awards a week ago, where she received the Life Achievement Award (transcript here for the readers out there). And I’m so glad I did.

Here are my key takeaways:

  • “Community means power.” - She talked about how unions have our backs and give us power, and I’d add to that all the other ways of coming together in sustained, structured ways - community coalitions, co-ops, neighborhood associations and groups. Create them, join them, sustain them.

  • “Empathy is not weak or woke.” - This statement stands by itself, but Fonda had more to say about empathy. First, she connected it to the job of actors - “...we don't manufacture anything tangible. What we create is empathy.” Indeed, I’m a big believer in storytelling and its importance in creating empathy as well as inspiring and persuading. Which brings us to Fonda’s next point about empathy - “And even if they’re of a different political persuasion, we need to call upon our empathy and not judge, but listen from our hearts and welcome them into our tent, because we are going to need a big tent to resist successfully what’s coming at us.” I could not agree more. To sneak in some words from Rebecca Solnit, who I’ve been turning to often over the last couple months, “You need to pitch a big tent and welcome everyone who might come in, even if they came over recently and weren't always there. No one knows what it is going to take to overcome the current crisis…I do know that it's going to take a lot. The more the better.” As Solnit goes on to point out, “unwelcoming committees from people more interested in being right than effective” are self-destructive to the causes we support.

  • “We are in our documentary moments. This is it. And it’s not a rehearsal.” - Fonda urged us to take this seriously, be brave, stay in community, and take action. And it’s not enough to just be against things. Fonda underscored, “We must find ways to project an inspiring vision of the future. One that is beckoning, welcoming, that will help people believe.”

As Fonda went on to say, “Let’s make it so,” Reader.

In your coalitions and your work, how are you projecting an inspiring vision of the future, widening your tent, staying empathetic, and building community power? Drop me a note and let me know. And let me know if you disagree about what we need right now too - disagreements are always welcome here.

And, for those looking for more concrete advice on how your coalitions, organizations, and agencies can take action in your communities to transform health - a quick save the date: April 2nd, noon ET, on Zoom, join PoP Health for a free action planning webinar. You'll learn about the #1 missing ingredient that's preventing your action plan from getting the results you want + details on how to follow our 5-step action planning process to go from feeling stuck to feeling like a superhero. Register here!

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What organizing IS and ISN'T

Unfortunately, everything is still on fire, and the public’s health (and SO much else) remains under threat.

I talked earlier this month about how taking action requires a) actually planning and committing to take action and b) organizing.

But what even is organizing?

Today, I want to share a little primer on what organizing IS and what it IS NOT.

Unfortunately, everything is still on fire, and the public’s health (and SO much else) remains under threat.

I talked earlier this month about how taking action requires a) actually planning and committing to take action and b) organizing.

But what even is organizing?

Today, I want to share a little primer on what organizing IS and what it IS NOT.

Most of the content here is from a National Academies panel with Jamila Michener and Jonathan Heller during a workshop earlier this month on democracy and governance.

Organizing IS NOT merely mobilizing.

During this panel, an attendee asked an excellent question - we’re talking about organizing to protect and advance democracy and public health, but what about all those that are organizing against those goals? Couldn’t one argue that those who don’t share these goals have basically organized us out of a democracy at this point? In their response to this question, the panelists drew a distinction between organizing (where the process of organizing has to be a democratic one and develop the critical consciousness of those involved) and mobilizing (which is just about putting people into movement, even if it’s “astroturf” or other such entities telling the community what to believe).

Organizing IS NOT merely “individuals brandishing banners stating scatter goals”.

You’ve heard me quote Grant Ennis on this before, but it bears repeating. Historical protests that led to meaningful policy change did not involve “individuals brandishing banners stating scattered goals” but rather “organized citizens focused on political action” with banners that “listed their demands and the names of the groups they represented.” We need organizational weight and structure behind demands in order to sustain the efforts to make the demands reality beyond a single protest or set of protests/actions.

Organizing IS about both building and breaking power.

The panel I mentioned was titled “Building and Breaking Power” and I think this distinction is so important. I loved how they broke down these concepts. Building power in community looks like community organizing, developing coalitions, starting social movements. Breaking power where corporate interests (or, random unelected billionaires, as the case may be) have too much of it looks like profit minimization, regulation, enforcement - and, I would add, as I heard chanted at a recent rally, it looks like litigating, legislating, agitating, and resisting. Both building and breaking power involve negotiation and storytelling and making and pursuing collective demands.

Organizing IS about a lot more than just direct action.

Don’t get me wrong, direction action is important (I’ve been dusting off my long forgotten bubble letter/coloring skills and running my daughters’ markers dry these last couple weeks making signs for rallies), but it’s just one component of organizing. During the panel I mentioned, they shared many different concepts that make up the idea of organizing (from a forthcoming publication called “Let’s Talk: Community Organizing”). I’ve organized them into three groups below.

There are aspects of organizing related to internal change in those involved:

  • Increasing their sense of control/agency/power;

  • Increasing their ability to reflect critically and hold complexity (which relates to the prior point about how organizing isn’t merely mobilizing);

  • Building their capacity - to identify problems, to identify change targets (that solve problems, unify the base, and build power), to organize, and to collectively solve problems.

There are aspects of organizing related to external change by other actors:

  • Making demands and taking actions (including via campaigns/initiatives).

And there are aspects of organizing related to structural change in how the organizing is happening (this relates to the prior point about how organizing isn’t just individuals brandishing banners):

  • Building a base, “expand[ing] the number of people impacted by problems in their community who are in relationship with one another and involved in collective action”;

  • Developing leadership, “shifting from private shame about the problems they face to a public stance, and [building] leadership to solve these problems”;

  • Forming an organization to coalesce and sustain power (this one is incredibly important - without the structure of an organization, it's extremely difficult to keep efforts coordinated and sustained).

I continue to feel that the only way out of the many messes our country is currently in is through meaningful, effective organizing. I hope this primer is a helpful lens through which to think about it.

And I hope PoP Health's upcoming free webinar on action planning for community coalitions and launch of a new initiative that aims to change the narrative and inspire organizing to build and break power (and make organizing itself easier and more effective!) help too - we'll be sharing dates for these launches soon.

In the meantime - keep taking action! I really love this distillation of different ways (and varying levels of effort) to do something in support of democracy - https://choosedemocracy.us/what-can-i-do/.

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Action Planning Vinu Ilakkuvan Action Planning Vinu Ilakkuvan

Why we must ACT in 2025

I opened the new year inviting you to join PoP Health at the intersection of hope and action to transform health in our communities.

Earlier this month, we dove into the idea of hope.

Today, we’re focused on ACTION.

I opened the new year inviting you to join PoP Health at the intersection of hope and action to transform health in our communities.

Earlier this month, we dove into the idea of hope.

Today, we’re focused on ACTION.

I’m all about capturing data to understand community needs - but does it sometimes feel like all we’re doing is defining (and redefining) the problem, listing challenges and barriers, and adding proof points that the problem exists?

I think sometimes we get paralyzed thinking we need more - more information, more resources, more time - instead of figuring out how to ACT in the here and now, with what we have.

I heard a great example of this at a workshop this past Fall, from an organization called Beyond Housing in St. Louis. Their CEO shared the simple framework they use to guide their work: Ask, Align, Act. “We ask for the community’s input to identify priorities, align resources, and act toward fulfilling a common vision.”

It sounds SO simple. Yet, many organizations and agencies aren’t doing this.

Part of that, of course, is because it isn’t actually simple to identify priorities or align resources, much less act. There are so many complexities and challenges, and I don’t want to diminish those.

Yet, that’s only part of the story. Many organizations and agencies aren’t even trying to act, at least not in a meaningful way.

I think the first step towards taking meaningful action is doing what Beyond Housing has done - make ACTION a central component of your organization’s ethos, framework, plan.

The results can be impressive. Just check out what Beyond Housing has done - https://beyondhousing.org/about/our-work/.

Here’s the thing - nothing changes until we act.

We also can’t learn what works - and perhaps more importantly, what doesn’t work - until we act.

It’s in this spirit of taking action that we here at PoP Health will be offering a FREE live class for community coalitions this Spring, all about why every community health coalition needs an action plan - and the process they need to get there. Stay tuned for more details!

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Effective Storytelling Vinu Ilakkuvan Effective Storytelling Vinu Ilakkuvan

The story matters more than the words

Howdy,

Did that "howdy" make you double take? Hi, hello, hey, yoo-hoo, yo, howdy - so many possible one-word greetings. Don't they each make you feel a little bit different?

I love words. As an avid reader, a writer, and just a human in this world, I love words.

Howdy,

Did that "howdy" make you double take? Hi, hello, hey, yoo-hoo, yo, howdy - so many possible one-word greetings. Don't they each make you feel a little bit different?

I love words. As an avid reader, a writer, and just a human in this world, I love words.

And I do think they matter. As our little greeting exercise shows, words do evoke feelings, and they communicate all kinds of things (the mood you're in, how well you know the person you're talking to, how formal the context is, and so on and so forth).

BUT I don’t think words matter as much as policy or practice. It goes back to the old saying, actions speak louder than words.

If you’ve seen the conversation around whether to use the term unhoused or homeless or persons experiencing homelessness - I always come out of it thinking: 1) ask the people themselves (Folks have. The vast majority of them continue to prefer the term homeless.) and 2) WHO CARES if you aren’t DOING something about it?

As usual, McSweeney’s sarcasm captures it better than I can - “Our City’s New Initiative Will End Homelessness by Calling It Something Else”. Changing our words doesn’t mean we’re changing our actions - in fact, changing words often distracts from the fact that we’re not changing our actions. Much of the time, changing our words is a whole lot of virtue signaling and not much else.

When it comes to community health and well-being, changing actions - changing policy and practice - is what matters. That requires changing minds. And that, in turn, requires a compelling story.

This is where public health - and movements to advance public health - have fallen very, very short.

We should be FAR more obsessed with shaping the narrative than with word choice. As I’ve said before, we need to tell more stories (it's why PoP Health hosts a "Story Space" at the annual community health event we co-organize, sharing stories with kids about our minds, emotions, and connections to others).

But it's not just our kids who need stories. Our communities do too.

How do we tell compelling stories that place the blame on the system and not the individual? How do we tell powerful stories that make the case for prevention instead of after-the-fact treatment? How do we tell stories that build community and bring more people under our tent, instead of further alienating those we need to persuade?

THIS is what we should be obsessing about.

Words can evoke emotions, but stories are what change minds.

I find the work of organizations like Frameworks Institute and Hollywood, Health, and Society to be quite compelling on this front.

In my little corner of the world, I’ve tried to shape a story around our approach to health and am currently working on shaping a story around the impact of corporate power on our health and environment and what we can do about it.

How are you shaping stories in your work and in your communities? Or, if you aren’t yet, how might you want to moving forward? Drop me a line and let me know!

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Movements need weavers and warriors

What a week.

In the last issue of Community Threads, I spoke about how voting isn’t enough - that we need to organize movements. That remains true regardless of who wins an election or which political party is in power.

We need to come together - in a highly organized, long-term, consistent way - to make collective demands for concrete changes. We need movements.

And movements need both weavers and warriors.

What a week.

In the last issue of Community Threads, I spoke about how voting isn’t enough - that we need to organize movements. That remains true regardless of who wins an election or which political party is in power.

We need to come together - in a highly organized, long-term, consistent way - to make collective demands for concrete changes. We need movements.

And movements need both weavers and warriors.

Weavers that bring separate threads together to create a collective fabric - that bring organizations and individuals together for a common purpose, that build stronger connections, that persuade more people to join together, that reach across aisles, that take collective action.

Warriors that fight for the changes they want to see - that go up against power, that resist what they know is not right, that protest against injustice.

I’ve always considered myself a weaver - everything from the name of this newsletter (Community Threads) to PoP Health’s logo (which emphasizes interconnectedness) go back to the ideas of working together for collective impact. It’s why I love working with community coalitions and collaboratives.

And yet, I find myself venturing more into warrior territory these days. PoP Health has a new initiative coming down the pike (in Spring 2025) that’s focused on putting political and economic power back in the hands of communities, as opposed to corporate interests. And it has me fired up.

It makes me wonder if those of us who have both weavers and warriors in us - and those spaces where weavers and warriors can come together - could be valuable to the work of organizing movements.

Because a few things are clear.

A lot of weaving in the community health space has involved admiring the problem, as opposed to solving it. A lot of weaving has focused so much on achieving consensus with everyone (even the corporate interests that are working against public health goals) that the end results have been weak and watered down actions.

On the flip side, a lot of warriors in the community health space have failed to widen their tent and expand their coalition. A lot of warriors have failed to coordinate and coalesce around concrete demands in consistent, sustained ways.

Movements need weavers and warriors (and those who see both in themselves). Who are you? A weaver, a warrior, both? And has your answer changed over time, like mine? Drop me a line and let me know!

Ultimately, successful movements need weavers that build agreement and collective, sustained action around the concrete demands of warriors.

As I said last time, history shows us it’s possible. Let’s get to work.

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Why voting isn’t enough

With election day fast approaching, I’ve been thinking a lot about voting. 

At an event I was at a few weeks ago, someone brought up the distinction between technocratic strategies and democratic strategies - that technocratic strategies focus on policy (which is necessary, but not sufficient, to transform health in our communities) while democratic strategies focus on politics (which is all about POWER). 

We can’t transform health in our communities without democratic strategies that center power.

With election day fast approaching, I’ve been thinking a lot about voting. 

At an event I was at a few weeks ago, someone brought up the distinction between technocratic strategies and democratic strategies - that technocratic strategies focus on policy (which is necessary, but not sufficient, to transform health in our communities) while democratic strategies focus on politics (which is all about POWER). 

We can’t transform health in our communities without democratic strategies that center power.  And as Frederick Douglas said, “Power concedes nothing without a demand.” If we don’t demand change, power concedes nothing, and we’re left where we started. 

And up until recently, I thought about voting as one of the only ways I personally could demand change. 

Yes, I could call my legislators or sign a petition or join a protest, but those things never seemed all that effective to me. 

And I finally figured out why. 

I just finished the book Dark PR, by Grant Ennis (highly recommend, and you’ll be hearing more about it from me!), and he lays out both why “just voting” isn’t enough and why other political actions in the modern day “fall flat”. 

Ennis talks about “just voting” as a “harmful narrative”. 

“If we are deceived into believing that citizenship begins and ends with voting, we risk losing sight of the fact that a healthy democracy requires citizen association and political action in addition to voter participation. Democratic participation involves starting, actively organizing, and participating in citizen groups that continuously demand change. Democracy is in danger if we fail to understand that it requires much more than ‘just voting’.” 

And the citizen association piece is the key to why the political actions I had available to me (call my legislators, sign a petition, join a protest, and so on) always seemed ineffective. 

Ennis writes, “Citizens ‘just protest’ at the expense of meaningful citizen organizing and targeted political action.” It’s not that protests are always ineffective, but if we are mobilizing without organizing, if we are mobilizing without concrete and substantial demands, then we are engaging in “aggregate individual behavior” as opposed to a true collective movement. 

He contrasts how historical protests that led to meaningful policy change did not involve “individuals brandishing banners stating scattered goals” but rather “organized citizens focused on political action” with banners that “listed their demands and the names of the groups they represented.” 

Don’t get me wrong, I remain a proud voter, and think everyone eligible should absolutely vote in every election. And that changes are needed to make it easier to vote

But it’s not enough. 

And neither are individually calling our legislators or showing up to a one-off protest. 

We need to organize movements.  We need to make it so we call our legislators and sign petitions and join protests in ways that ARE effective because they are organized, collective demands for concrete changes that are long-term and consistent. History shows us it’s possible. 

More on movements soon. In the meantime, let’s vote! 

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The difference between cynicism and skepticism

Are you a pessimist or an optimist?

I’m optimistic (almost to a fault, my husband would tell you).

But…I’m also pretty skeptical.

Are you a pessimist or an optimist?

I’m optimistic (almost to a fault, my family would tell you).

But…I’m also pretty skeptical. Whether it’s someone trying to sell me on a business idea or life insurance package or supplements or pretty much anything - they’ll be met with a lot of questions and not-particularly-well-hidden skepticism (I’ve got no poker face, y’all - something I share with my daughter).

Doesn’t it seem somewhat counterintuitive to be both optimistic and skeptical? If you’re optimistic and believe the best in people, shouldn’t you also believe in the ideas people are putting forward? 

Well, in an issue of Well from the New York Times last month, they quoted the director of the Stanford Social Neuroscience Lab, Jamil Zaki, making a distinction between cynicism and skepticism, and it was a real “light bulb moment” for me - 

“Cynicism…is a lack of faith in people, while skepticism is a lack of faith in our assumptions.” 

Ding, ding, ding! When I read this, I immediately thought, YES, this is exactly it. I believe in people (ok, not every single person, but generally speaking, I believe most people have good intentions and are trying their best). But I reject many of the assumptions that underlie our society. 

Dr. Zaki suggests that a cynical worldview - believing people are “generally selfish, greedy and dishonest” - can make you feel safer and smarter, but can also have a negative impact on your health and lead to beliefs that are untrue. He “encourages readers to become “hopeful skeptics” who think critically about societal problems while recognizing how kind and generous others really are.” 

And this, I think, is at the heart of public health and the work of coalitions in pursuit of transformational change to the health and well-being of their communities. 

We should be highly skeptical of the assumptions that underlie our current policies and systems. 

But we should not lose our faith in people, or our faith in the idea that people can come together to change our policies and systems for the better. 

What do you think? Does this resonate for you? Are you a cynic or a skeptic or both or neither? And how do you think cynicism and skepticism “show up” in our work?


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Action Planning Katherine Lynch Action Planning Katherine Lynch

The most important question to ask yourself when action planning 

🍁Happy Fall🍁 

It’s the season of sweaters and apple picking and pumpkin spice. 

And my personal favorite - the changing colors of the leaves. There is this incredible tree in our neighborhood, visible from our front door, that turns brilliant shades of yellow and orange and red over the course of the transition from summer to fall. The very top of the tree has just started to change color.

🍁Happy Fall🍁 

It’s the season of sweaters and apple picking and pumpkin spice. 

And my personal favorite - the changing colors of the leaves. There is this incredible tree in our neighborhood, visible from our front door, that turns brilliant shades of yellow and orange and red over the course of the transition from summer to fall. The very top of the tree has just started to change color. 

Over the course of the next several weeks, the entire tree will gradually change color until it’s brilliantly aflame, and then the leaves will start to fall, until eventually the tree is left bare. It’s a transition I love watching. 

One of the amazing things about Fall colors - every leaf is unique. The shape, the shades, the imperfections. They’re each adding unique value and, ultimately, when we look at the tree as a whole, creating a sum that’s greater than its parts. 

This is exactly how I want us to think of our coalitions and their membership. 

And it leads to what I think is the single most important question to ask yourself during coalition action planning - 

What’s our unique value add? 

What do we collectively bring to the table that other organizations/agencies/actors in our community don’t? 

What can we do that others are not doing and cannot do? 

What gap can we fill?

Grounding your action planning in this question about unique value add is vital. 

I’ve been working with two very different coalitions recently, and in both, we’ve intentionally rooted action planning efforts in this question. 

There is a school mental health coalition where we’ve articulated this unique value add as the three prongs of our mission statement - and that mission statement is now driving our action planning, both for the coalition as a whole, as well as for specific pilot projects. 

There is a rural health coalition where we’ve honed in on mobile care as a key focus area. We’re still in the process of articulating our unique value add, but we’re centering that as the key goal of our initial information gathering with mobile care providers in the region. We’re aiming to understand their experiences, challenges, and opportunities, and get their direct input about where our coalition can add unique value to what’s already happening in the community. Is it as a convener? As an advocate? As a data gathering and sharing entity? As something else? To be determined, but the answer(s) will drive our action planning, and ensure that whatever we end up doing is actually valuable and not duplicative or counterproductive to existing efforts. 

Along with the question of what our unique value add is as a coalition, a couple important bonus questions to consider: 

  • What can we create that’s greater than the sum of its parts? The whole point of a coalition is to bring together multiple entities for collective action - so what can we create by working together that’s more than what we could accomplish simply working in parallel?

  • What is each organization and individual’s unique role within the coalition? The key to recruitment and retention of coalition members is ensuring they have clear roles and responsibilities that they are uniquely suited for. 

So, as we commence this Fall season, I invite you to explore or revisit the question of what your unique value add is - as an individual, as an organization, and as a coalition. Send me your thoughts!

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