HOW to put community voices in the driver’s seat

Are you ever told to do something and find yourself wondering, “Yes, but HOW?”

With PoP Health’s 2024 newsletter series, we want to be sure to at least begin to answer that question. For each phase of our C.A.P.E. process that we introduce, we’ll have an initial post orienting us to the topic and a second post that answers the “Yes, but HOW?” question.

So earlier this month, we introduced the first phase of our C.A.P.E. process, Community Collaboration, with a focus specifically on collaboration with community members (see issue here). Today, we’re here to share a set of FAQs that dive into tips, strategies, and resources about how to do this work and put community voices in the driver’s seat.

Can you share some tips for collaborating with community members?

Community voice isn’t enough if we merely hear it, but don’t listen to and act on it: Have a plan in place and hold yourself accountable to what you will DO based on what community members have to say.

Community members’ time is precious - treat it that way:

• Don’t make community members repeat themselves - gather all the community input that’s already been collected in the community, including by other organizations and groups, and make sure you 1) learn from what’s already collected and 2) avoid duplicating what’s already collected.

• Don’t make community members come to yet another meeting if it’s not necessary - there are likely dozens of community groups already gathering regularly that talk about the topics you’re exploring, so reach out to them, see if you can attend their meetings, listen, take notes, and let that information drive your planning process.

• Don’t make community members share their time and expertise for free - compensate them. But remember that financial compensation is only one piece of the puzzle - to treat community members’ time as precious, you need to actually act on what you hear from them.

Build lasting, trusting, mutual relationships with community members:

• Don’t be a fair weather friend - have a sustained presence in the community and continue to get to know and work together with community members, don’t reach out just when you need something from them.

• Build collective capacity of the community - consider how to build on existing strengths and assets of the community and help community members build their own capacity and power - financial, political, and otherwise.

What are some specific strategies for collaborating with community members?

Focus the conversation through Focus Groups in a Box. Those best equipped to gather input from community members are the leaders and organizations that community members already trust and go to for support. If you want your work to be driven by the perspectives and experiences of community members, and the specific information you're seeking hasn’t already been collected in the community, consider awarding small research grants to community partners that are already gathering places for community members, so they can lead their own focus groups. Develop a standard focus group guide and reporting template to share with them, so they can lead conversations using the guide and report back what they hear using the reporting template.

In PoP Health’s work with the Allegheny County Infant Health Equity Coalition, our client Healthy Start Pittsburgh awarded these research grants, and PoP Health developed the standardized focus group guide and reporting template that was shared with grantees. The information we gathered through this process is directly reflected in the resulting action plan. This approach checked a bunch of boxes: we put the power in the hands of community members (they led the groups and were compensated for their time), we met community members where they already were, we heard from dozens of additional marginalized community members that we wouldn’t have reached otherwise, and we got meaningful feedback that could be incorporated directly into the plan. So many wins.

Share data and drive prioritization via Data Walks. We are huge advocates of taking a data-driven approach to community health improvement. But data does not live in a vacuum - it is only in interpreting data that we can inform efforts to transform health in our communities. And the question becomes - who is interpreting the data? It is vital that community members have an opportunity to review, understand, interpret, and utilize data about their own community. One way to do this is via data walks.

In PoP Health’s work with the Partnership for a Healthier Fairfax and the Fairfax County Health Department, we will be helping synthesize insights from a series of data walks the health department is conducting with community groups across the County. During the data walks, community data will be shared directly with community members in a visual, easily digestible form. Their reflections and thoughts on what's most in important will directly feed into the prioritization process used to identify priorities for the county's community health improvement plan.

Widen your reach with Street Stalls. Community led focus groups and data walks are great, but here's the thing - only a certain type of community member is already active in existing organizations or likely to come to an event like a data walk. There’s another type - actually many types - of community members that won’t. And sometimes - scratch that, most of the time - those are the folks we most need to hear from. Knocking door to door isn’t typically an option, but what we can do is gather community input on-site at community locations and events (think community centers, recreation centers, festivals, farmer’s markets).

PoP Health used this approach to gather input to inform the Children’s Behavioral Health Blueprint led by Healthy Minds Fairfax. With a simple tri-fold poster board (don’t underestimate the low-tech options!), a list of resources to vote on (using sticky dots) to indicate what they found most helpful, and an open-ended question to respond to (with post-it-notes and markers), we got helpful input from a wider range of community members and not just those that would self-select into completing a survey or participating in a focus group.

What are some resources to help me collaborate with community members?

Here are just a few examples of resources we here at PoP Health have personally found helpful in our work. This is by no means a comprehensive list - please email us to share other resources and tools you’ve found helpful in collaborating with community members!

• Facilitating Power’s The Spectrum of Community Engagement to Ownership

• The National Association of City and County Health Officials’ (NACCHO’s) Mobilizing for Action Through Planning and Partnership 2.0 resources, especially the Power Primer supplement

• ​Asset Based Community Development Institute

• Human Impact Partners’ (HIP’s) Resources for Collaboration and Power Sharing and Activities to Deepen Your Power-Building Analysis

We hope these tips, strategies, and resources help begin to paint a picture of HOW to collaborate with community members and place more power in their hands.

It’s not a straightforward process, and if you’re anything like me, Reader, you’ll make plenty of mistakes along the way. But it’s absolutely vital and unquestionably worth it - we can’t transform health in our community without community members in the driver’s seat.

Sign up to receive future newsletters directly in your inbox at www.pophealthllc.com!

Putting community voices in the driver’s seat

In this post, we’ll dive into the first phase of our C.A.P.E. process: Community Collaboration.

This month, we’re going to focus specifically on collaboration with community members - today, we’ll get oriented to what we mean by that and in a couple weeks, we’ll walk through some specific strategies in this arena.

Without further ado, let’s get into it - FAQ style.

What do you mean by collaborating with community members?

I like the idea of collaborating with community members instead of “engaging” them or “empowering” them.

Community engagement sometimes gets misinterpreted to include any superficial/half-hearted effort - what I call the “We talked to that one community member once and asked them leading questions so they could confirm what we already decided to do” approach. As my three year old has recently taken to saying (in response to just about everything) - no, thank you.

Community empowerment suggests we are giving power to community members. But we do not empower communities, they empower themselves.

Instead, we use the term community collaboration to capture a meaningful effort to listen deeply, put community voices in the driver’s seat, and actually take what we learn from listening to community members and work with them to act on it and make changes.

Listening is vital, but we can’t stop there.

What are some ways to think about how we collaborate with community members?

I love a good framework, and in the arena of collaborating with community members, “The Spectrum of Community Engagement to Ownership” (hat tip to Facilitating Power) is one of my go-tos. Community ownership moves beyond merely engaging the community to “foster[ing] democratic participation and equity through community-driven decision making”, helping bridge the gap between community and governance. We can’t get there in one fell swoop, but a step taken to move along this spectrum is a step in the right direction.

Source: Modified version of figure in The Spectrum of Community Engagement to Ownership by Facilitating Power

What questions should I be asking myself about how we collaborate with community members?

How long have we been a presence in the community? Have we built lasting, trusting, mutual relationships with community members? If not, how can we begin to take steps towards that?

Have we shown our respect for the voices and expertise of community members - by way of compensation, building from their existing strengths and assets, and ensuring they are driving the agenda and we are supporting them as opposed to vice versa?

What specific changes - to processes, decisions, investments, programs, policies, or systems - were made based on what community members had to say? What specific changes did we see in beliefs, behaviors, and health or other outcomes as a result?

What have we done to build collective capacity of the community, whether via training/capacity building activities, building political power, supporting mutual aid efforts, sharing financial ownership, or other means?

When you do this work well, you’ll feel the results. Have you had a community member tell you they feel heard and seen in your work? I can tell you from experience, it’s the best feeling. And more importantly, it’s the key to unlocking the kind of transformation we want to see in our communities.

Sign up to receive future newsletters directly in your inbox at www.pophealthllc.com!